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2017年企业要发力,经销商准备接招!

2017/1/17 8:38:48 撕风手 A+ 阅读数量:10129次

  近年电动车行业的各大企业存在感十足,在品牌塑造上不仅耗费心力,更是抛出豪金,试图在电动车未来这条道路上占有一席之地,当大企业用利矛挑开行业未来品牌战这个窗帘时,从2016年开始,电动车行业正在变化。

  我们知道任何行业品牌声誉与品牌的大众熟知度都是非常重要的,在过去,电动车市场供不应求的年代,品牌往往别人所忽视,目光短浅的投资者看好广阔的市场并疯狂生产,忽视对品牌的塑造,而如今行业竞争逐渐加剧,价格战成为电动车行业一如既往无法避免地销售方式时,很多大企业已经开始觉得乏力,利润越来越低,大企业需要拉开差距再来竞争。

  所以,很多经销商不太明白当下各大企业在品牌塑造上的大投入,恨不能将品牌塑造的钱都放在终端销售的店铺打理上以及地面活动的力度上,小编非常理解这种心情,每次看到地面活动中经销商坚毅的面孔,深知终端的难处。

  企业的品牌运营策略已经不是以前,或者说更是指向未来。

  厂家忧患意识直接引发电动车行业重心转移。就当下电动车行业发展来看,各大企业在市场上的投入已经是企业发展的重中之重,毕竟产品的质量都是王婆卖瓜,自卖自夸,只要没有太过分的问题,大家都是好产品,输赢在于市场与品牌的运营。从各大品牌在广告上投入,再到当红明星的实力代言,整个市场都充斥这一股人民币的味道!

  大企业之间的博弈是一项品牌之间的争夺,而大众品牌电动车企业将战略重点逐渐的转移到市场竞争当中来,追逐市场,获取市场占有率,获得市场尊重本无可厚非。

  大企业要的是更高的利润,但是首先要把市场站稳,所以,经销商不用害怕。

  企业既要想将品牌塑造成行业尖端,有想将终端市场把握住,是非常难得。两条路,都是为了更好的发展。

  对于经销商而言在2017年一定要清楚自己所对应的消费群体的消费习惯。电动车行业在2016年的大决战从品牌一直到终端,抢占市场,用了很多新的方式,对于产品而言,大企业选择的单一爆品的面市,用高端技术集成的产品来引起行业的注意,更是加快行业从价格竞争趋向价值竞争的转变,价格高的绝对不是忽悠,性能绝对不会让大家失望。

  而其他企业则是选择性价比产品,其实性价比产品的说法也许是被逼出来的。对于经销商来说,“性价比产品”或许更感兴趣,可以说2017年,电动车行业定会迎来百花盛开的季节。至于涨不涨价不会影响行业的进程。

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